 According to Northwestern University's Philip Kotler, the shortest definition of marketing is "meeting needs profitably." Whether your business consists of a single employee or an enterprise of hundreds, your success depends on more than service and a product. Basically stated and reduced to simplest terms, you must meet the consumers need or create the need.
For the most part, the marketing concept is the philosophy adopted by business or service provider that analyzes the customer requirement and then determines how they shall meet these requirements. This concept should theoretically meet customer expectation while exceeding the competition abilities. Additionally, producer requirements need to be considered in proportion with consumer needs.
First and foremost, this is Steve Job's brainchild and most Apple products are generally considered cutting edge technology. Segment is predominantly geared towards multi-media buffs, graphic artists, and for those that enjoy sleek looking hardware. However, this comes at a price and not for those on a budget.
We can safely rule out cost efficient benefits for any Apple product. For the most part their product prices are generally higher however you get what you pay for. I currently own several Apple products and never regret the purchase also their customer support is second to none. The benefit stressed within their hi-tech website seems to be; “their products are user friendly.” Granted, this does not seem like much however considering most people do not possess a high level of computer literacy, this is a great feature. Basically stated and reduced to simplest terms, “who wants to waste time and figure out how to use their new toy?”
From the moment you view Apples main webpage it’s immediately obvious to the casual observer, this company tailors their sleek products for the younger generation. From the newly established iPhone, to the industry standard iPod, to the clever iMac format, this collection of high-tech design and flashy color selection captures the imagination.
Apple computers are a niche market at best however their other products help diversify and solidify corporate competition within the technology industry. Apple thrives off their innovative technology and for the most part continues to feed a small portion of the computer industry with their high-powered and expensive computers.
Apple websites have always been graphic intensive and innovative. The basic layout and esthetics throughout the website intentionally resembles many of their products in color and style. This is simply eye-candy however appealing to the casual observer. If you wish to compete with this companies website, higher talented graphic artists and clever webmasters. |
